I love clever marketing. 7-Eleven convenience stores get kudos for taking advantage of the fact that their name is also a date on the calendar.

To mark July 11 - 7/11 - the convenience store chain will be giving out free slurpees to customers between the hours of - of course - 11 a.m. and 7 p.m. today.

It's a chance for you to try their newest flavor, the limited-edition Cap'n Crunch Berries. You can also score one of their Big Bite hot dogs for a buck today.

Enjoy!