I've seen this billboard driving along Brady Street for a couple of weeks now on my ride home from the station. Even KWQC TV 6 had a news blurb about it over the weekend. They don't know who bought it or why they put that message on it. I did a couple of quick web searches looking for any other news about the billboard or any similar billboards and found nothing.

Compliment three people seems like a bit of good advice. I would think it would at least make the person giving the compliments feel good, if not the recipients. I don't know about you, but I always like getting compliments and I enjoy giving them too.

Lifehack has an article: Seven Reasons Why You Should Pay a Compliment to Someone Everyday. My favorite reason: Karma. When you give a compliment you're more likely to get one in return.  Don't you think that might be the point of the billboard? You compliment three people, you get three compliments back. It goes on and on and more than a few people have a better, brighter day. I think that's pretty cool.