Heineken Ad Shames Pepsi Attempt
Pepsi caught a lot of heat from people earlier this month for an ad featuring Kendall Jenner in which they spoofed the Black Lives Matter movement. The implication in the ad was that a Pepsi could solve everything. Really tone deaf.
Heineken also knows there are issues in the world that divide us, but their solution puts the beer as an afterthought. Have a look...
Sometimes the attitudes we have about others are more reflective of the issues we are having with ourselves. So much can be resolved and understood if we just take the time to put ourselves aside for a moment and listen to others.
This ad is brilliantly done, and I hope it starts your day with the same positive, chill vibe that it started mine with.