What could it possibly be?

Will Ferrell loves, loves, loves, Old Milwaukee beer. Hey, who doesn't love beer around here?!

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In 2011, Will told Old Milwaukee that he would do some "spontaneous ads" for them, filming in small towns all across the Midwest USA. Davenport just so happen to make that list.  I can't believe what he did in the Mississippi River! I wouldn't even dare to do that without full body protection, a mask, goggles and foot protection!

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You'll know exactly where he is. (eh-hem, the landmarks pretty much give it away)