QC Dunkin’ Donuts Stores Are Changing Their Name in 2019
As long as I've been alive, Dunkin' Donuts has had the same logo and name. Well, the times, they are a changing, my friends.
According to USA Today, Dunkin' Donuts is dropping the "donuts" part of their name nationwide in January 2019. Yep, that means you will now be getting your breakfast fix at plain ol' Dunkin' (not that that's a bad thing).
The reason for the name change? Quite simply, Dunkin' has expanded their menu in recent years to include gourmet coffee, sandwiches, and all kinds of pastries, so they don't want to exclude all the other goodness from their title.
"By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’, both in and outside our stores,” Weisman said.
If you're concerned that the re-branding means no more donuts at a chain known primarily for that particular sweet treat, fear not. Donuts will still be on the menu at Dunkin' from here until eternity.
"While donuts may no longer appear in our logo, we remain committed to serving our signature donuts and will continue to offer new and seasonal varieties to delight donut lovers everywhere," Tony Weisman, U.S. chief marketing officer at Dunkin', said in a statement.